VICE News Tonight on HBO

Meet Nyango Star: This heavy metal cat mascot is trying to save a rural farm town in Japan

Mascots in the U.S. are best known for haunting Times Square and advertising sports teams (or haunting sports teams, in the case of Gritty). But in Japan, mascots — or “yuru-chara” — can represent police departments, restaurants, and even government initiatives like raising awareness for hepatitis screenings or driving safety. Nyango Star...

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