VICE Money Shorts

How a hippie-inspired lifestyle gets monetized for social media

A scroll through the #vanlife hashtag on Instagram is replete with images of lovingly restored VWs, enviable campsites, and golden hour yoga. These posts represent a kind of crowd-sourced lifestyle brand that promises a simpler, more aesthetically-pleasing existence, free from 9-5 jobs, mortgages and bad lighting. 

 With more than 2 million...

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