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Direct Effect

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1:00

Direct Effect: World Peace

26 years since this PSA aired, KRS One's simple question about world peace remains a profound one.
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2:39

The History of Direct Effect

VICELAND chats with Michael Stipe and Jim McKay about the mind bending medium of media activism.
VICE Labs / Extra Scene
0:30

Direct Effect: Chemical Farming

Even though this PSA aired over 26 years ago, here in the United States the issue of toxic pesticides and genetically modified organic food continues to be an issue.
VICE Labs / Extra Scene
0:30

Direct Effect: Crime

Crimes of poverty have been labeled one of the most threatening, violent, and dangerous aspects of society. 26 years after this PSA aired, has our perspective changed?
VICE Labs / Extra Scene
0:30

Direct Effect: What Does Away Mean?

NYC has the largest sanitation department in the world, generating almost 10,000 tons of waste per day. 26 years after this PSA first aired the issue persists.
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