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Jim McKay

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  • The History of Direct Effect

    THIS IS YOUR BRAIN ON T.V.

    VICELAND associate producer Messiah Rhodes sits down with former lead singer of R.E.M. Michael Stipe and film director Jim McKay to chat about the origins of DIRECT EFFECT and the future of media activism.

  • Direct Effect: Chemical Farming

    Even though this PSA aired over 26 years ago, here in the United States the issue of toxic pesticides and genetically modified organic food continues to be a hot button issue.ย 

    In 1989 a non-profit called Direct Effect founded by Michael Stipe, Jim McKay and Tom Gilroy commissioned and produced public service announcements. In 2016 VICELAND is rebooting them for a new generation to see.ย 

    ORIGNAL 1989 CREDIT:ย 
    Written and Directed by Michael Stipe