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If we say it, we’ll normalize it. If we normalize it, we’ll legalize it.
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Direct Effect: What Does Away Mean?

New York City has the largest sanitation department in the world, generating almost 10,000 tons of waste per day. 26 years after this PSA first aired the question persists: “What Does Away Mean?” In 1989 a non-profit called Direct Effect founded by Michael Stipe, Jim McKay and Tom Gilroy commissioned and produced public service announcements. In 2016 VICELAND is rebooting them for a new generation to see. ORIGNAL 1989 CREDIT: Written and Directed by Jem Cohen
Direct Effect: Crime

Throughout America’s history, crimes of poverty have been labeled one of the most threatening, violent, and dangerous aspects of society. 26 years after this PSA first aired, has our perspective changed?

In 1989 a non-profit called Direct Effect founded by Michael Stipe, Jim McKay and Tom Gilroy commissioned and produced public service announcements. In 2016 VICELAND is rebooting them for a new generation to see.

ORIGNAL 1989 CREDIT:
Written by Dorothy Owusu
Directed by Rob Grobengieser
Sound Design by Brendan Dolan