VICE Labs

Direct Effect: World Peace

26 years since this PSA aired, KRS One’s simple question about world peace remains a profound one.

In 1989 a non-profit called Direct Effect founded by Michael Stipe, Jim McKay and Tom Gilroy commissioned and produced public service announcements. In 2016 VICELAND is rebooting them for a new generation to see.

ORIGINAL 1989 CREDIT:
Directed by Susan Robeson Featuring KRS-One

Tagged:
Direct Effect, variety, vice_videos:en_ca, vice_videos:en_us, vice_videos:premiere, World Peace

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ORIGNAL 1989 CREDIT:
Written by Dorothy Owusu
Directed by Rob Grobengieser
Sound Design by Brendan Dolan