VICE Labs

Why Is Your Meat Pink? (Sodium Nitrate)

VICELAND host Messiah Rhodes eats processed food everyday. He also loves eating meat like a whole lot of other people. Sodium Nitrate is used to make meat look fresh and last longer, but the dangers it presents may outweigh its usefulness…

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brand, Food, interstitials, lab, labs, leave a message, sodium, variety, Vice Labs, vice_videos:premiere, voicemails

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Throughout America’s history, crimes of poverty have been labeled one of the most threatening, violent, and dangerous aspects of society. 26 years after this PSA first aired, has our perspective changed?

In 1989 a non-profit called Direct Effect founded by Michael Stipe, Jim McKay and Tom Gilroy commissioned and produced public service announcements. In 2016 VICELAND is rebooting them for a new generation to see.

ORIGNAL 1989 CREDIT:
Written by Dorothy Owusu
Directed by Rob Grobengieser
Sound Design by Brendan Dolan