VICE Labs

Direct Effect: Chemical Farming

Even though this PSA aired over 26 years ago, here in the United States the issue of toxic pesticides and genetically modified organic food continues to be a hot button issue.

In 1989 a non-profit called Direct Effect founded by Michael Stipe, Jim McKay and Tom Gilroy commissioned and produced public service announcements. In 2016 VICELAND is rebooting them for a new generation to see.

ORIGNAL 1989 CREDIT:
Written and Directed by Michael Stipe

Tagged:
chemical farming, Direct Effect, Jim McKay, Michael Stipe, Tom Girlroy, variety, vice_videos:en_ca, vice_videos:en_us, vice_videos:premiere, VICELAND

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In 1989 a non-profit called Direct Effect founded by Michael Stipe, Jim McKay and Tom Gilroy commissioned and produced public service announcements. In 2016 VICELAND is rebooting them for a new generation to see.

ORIGNAL 1989 CREDIT:
Written by Dorothy Owusu
Directed by Rob Grobengieser
Sound Design by Brendan Dolan