Geico Setting Up Shop

How a Caterer Successfully Pivoted His Business

Opening a business in the face of 2020’s tsunami of uncertainty took a lot of planning and know-how. It also took guts. So when the pandemic shut down chef Edy Massih’s thriving catering business, he pivoted, ‘Setting Up Shop’ with what he calls a “catering storefront,” Edy’s Grocer.. Now, even...

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