VICE News Tonight on HBO

Shep Gordon used flammable panties to make Alice Cooper a superstar

We take it for granted that a musician’s brand is as central to her success as her music. But it wasn’t always that way. Back in the 1970s, branding was still a new idea, pioneered by hard-rock Svengalis like legendary manager Shep Gordon. In "They Call Me Supermensch", a new...

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